Branding and Campaign Design
One Kings Lane

At One Kings Lane there was a steady need for on-site branding for special shops like the artisanal portal Handcrafted. All branding and promotional materials for Handcrafted were done in an effort to incorporate sales partners from the artisanal realm. I was charged with creating an identity for this section of the business. Examples can be seen here from the brainstorming stage through to their appearance as live events on site.

Campaign promotion was also needed to share with customers news and information about other sales events and large site takeovers. The lower designs show marketing and landing pages that I designed and oversaw as the digital art director for One Kings Lane.

Roles

Art Director
Branding Designer
Logo Designer

BRANDING
1. Explorations for the Handcrafted brand
2. Concepts for the Handcrafted logo
3. Marketing banner for Handcrafted sale on One Kings Lane
4. Event tile for the Rachel Ashwell Handcrafted event
5. Rachel Ashwell's Handdcrafted event with integrated editorial

CAMPAIGN DESIGN
6. Marketing banners for One Kings Lane sales
7. Promotional landing page for the "A Day of Art" sale
8. Promotional landing page for the "A Day of Color" sale
9. Promotional landing page for the outdoor living sale
10. Promotional landing page for the Safavieh sale